5th IIBA November 2015, Florida – Workshop SEM 101

Course Title: Structural Equation Model 101: An Applied Approach with SmartPLS.

Course Description: This course will introduce the use of Partial Least Squares method of Structural Equation Modelling (PLS-SEM). It will help postgraduate students/new researchers on how to do basic analysis using the SmartPLS software and how to present them professionally. The course will use practical hands on approach with real research data sets with research questions that can be answered using the data available.

Course Objectives: At the end of this workshop, you will be able to:

  • Understand the difference between two main types of SEM i.e., (i) Covariance based SEM and (ii) Partial Least Squares based SEM.

  • Understand the conditions where to use PLS base SEM and basic conceptions about it.

  • Apply PLS based SEM to analyse data related to thesis and research papers.

Requirements: For all participants, some knowledge of statistics, linear regression, and the characteristics of normal random variables and probability distributions will be helpful. Please bring a laptop with you to the workshop. You will be given instruction on how to download the PLS software for free.


  1. Basics of SEM

  2. Formative vs Reflective Measurement

  3. Second Order Factors

  4. Measurement Model Evaluation 

    1. Convergent validity – three approaches;

      1. Factor loadings.

      2. Variance extracted.

      3. Reliability.

    2. Discriminant validity

    3. Cross Loadings

  5. Structural Model analysis & evaluation.

  6. Moderating Effect Analysis

  7. Mediating Effect Analysis

Instructor: Dr. Faizan Ali, Florida State University.

Faizan Ali is a Post-doctoral researcher at the Dedman School of Hospitality, The College of Business, Florida State University. He holds a Ph.D. from International Business School, Universiti Teknologi Malaysia (UTM-IBS), M.Sc. in Management from Glyndwr University, United Kingdom and Bachelor of Business Administration and Information Technology [BBA-IT (Hons)] with distinction from Institute of Management Sciences, University of Peshawar, Pakistan. He is a trained expert in usage of both types of SEM including CB-SEM and PLS-SEM. He has also conducted SEM and Business Research Methods related workshops in International Business School, University Teknologi Malaysia (IBS-UTM). He is the author of more than 30 international refereed journal articles and international conference papers. His recent research has been accepted and published in internationally-refereed journals such as International Journal of Quality and Reliability Management, Journal of Hospitality Marketing & Management, Journal of Travel and Tourism Marketing, Worldwide Hospitality and Tourism Themes, Journal of Quality Assurance in Hospitality & Tourism, International Journal of Hospitality and Event Management, Asia Pacific Journal of Innovation in Hospitality and Tourism Research, International Journal of Innovation and Learning, Journal of Hotel and Tourism Management, International Journal of Innovation and Business Strategy and Journal for Global Business Advancement. His research interests are in customer experience, service performance and quality, customer satisfaction and behaviour. He also serves as a referee to several academic/scientific journals. He also has over 2 years of experience in working on various consultancy related projects.

Cost: $195

For SEM101 registration, please click here

For IIBA Conference attendees, we have a special registration fee. Instead of $195, you can attend this great workshop for only $99. Please contact us for discounted price registration link.